SEO Misconceptions – How to Tell If Your SEO Expert Is Really an Expert
Search Engine Optimization, or SEO, is the most critical factor in determining whether a website succeeds or fails. However, most web designers and web developers don’t know much about SEO. Many of the information they do know is incorrect or out of date. Many SEO myths and misconceptions exist. Talking to a web designer regarding SEO and they start to discuss any of these common misconceptions, it is time to walk away and find an actual SEO expert.
SEO refers to optimizing pages, titles, meta-data, and keyword tags. This is the sign that your Web Designer/SEO experts are not knowledgeable about SEO. While it is important to ensure that your page contains the correct keywords in the right places, this is not the most important aspect of SEO. The most important aspect of a successful SEO campaign is research. It is important to identify the “right” keywords. Designers will often ask you “What keywords would you like us to use when optimizing your website?” This is a flawed approach. This is a flawed approach. It should be left to the SEO expert to determine which keywords work best for your business. An SEO expert should have the ability to analyze thousands, if not millions of keywords that are related to your business and determine the strength and traffic of each one. They will then give you a list with the most relevant keywords to use for your website. Before you make any changes to your website, research and find the best keywords.
Keyword stuffing. Meta data is information about a webpage that search engines can see in the HTML source code. However, it is not visible on the page. Keywords are one of the meta-tags. Here you can put all relevant terms to your page. If you are a Border Collie breeder, then “border collie breeder”, border collie for purchase, and so on are the relevant keywords. Google has stopped using this tag to determine the location of websites.
A Google AdWords account is a great way to rank higher. It’s not worth it. Google AdWords does not have any effect on the placement of your search engine results.
Your SEO will be improved by masking text. This old technique allows you to add tons of keywords to your website, but make sure they are the same color as your background to make them invisible. This is because search engines (Google), read the source code and notice that the keyword “Border Collie Breeders” has been used multiple times on your page. Google says to itself that this website must contain a lot information about border collies, and thus gives you a higher rank. Unfortunately, this is a very common tactic. Google is really saying that these guys think we’re stupid and are using misleading tricks. We should remove them completely from our index to save our users the time and effort of visiting this site. This is technically known as being de-indexed or put in the Google Sandbox.
SEO is a continuous effort. This is partially true. However, most SEO professionals will tell you the opposite. As an SEO specialist, I would love to see customers contract me to do SEO work each month. Sometimes this is necessary. In order to keep a steady flow of targeted traffic to their website, a real estate agent would need to continue to improve their SEO. If you sell mail-order wheatgrass cookies, one strong SEO campaign could keep you at the top for many years. So why spend on ongoing SEO services?
We will submit your website to more than X search engines. This is a very popular search engine. Google alone processes more than 80% of search requests. However, the top three search engines process 95% of search requests. To get your site indexed, you used to need to submit the URL of your site to search engines and directories. This is no longer the case. I have found that submitting your site URL to Google results in a longer wait before it is indexed than using my SEO methods.